all marketsNon-Alcoholic (Adult)Non-Alcoholic Beer
San Francisco · 3 grocers · Leader-led

the non-alcoholic beer aisle

San Francisco's non-alcoholic beer aisle is a competitive shelf with clear leaders: 28 products from 7 brands across 3 grocers. best day brewing owns the most shelf — 57% of SKUs, ahead of fieldwork brewing company. The shelf leans weight management — 14% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 78/100).

28
products
7
brands
$13.52
avg price
$2.93–$18.19
typical range

More in Non-Alcoholic (Adult)

Who owns the shelf

brands by share of the non-alcoholic beer shelf.

best day brewing
57% of shelf16 SKUs
ffieldwork brewing company
14% of shelf4 SKUs
aathletic brewing co.
11% of shelf3 SKUs
ssober carpenter
7% of shelf2 SKUs
bbrause
4% of shelf1 SKU
lagunitas
4% of shelf1 SKU
uuntitled art.
4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Weight Management
14%
Gluten-Free
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

32
low
Brand competition
how many brands compete
48
med
Variety of offers
how differentiated the shelf is
37
med
Top-brand grip
how much a few brands dominate
78
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →