Which granola bars brand owns the most shelf in San Francisco?

nana joes granola, with 22% of the shelf across 8 brands total.

How is the granola bars shelf positioned in San Francisco?

56% of products lead with "Gluten-Free", followed by Vegetarian (50%). Store brands hold 0% of the shelf.

Is there whitespace for a new granola bars brand in San Francisco?

Contested — opportunity scores 53/100 across 8 brands and 3 grocers.

aislewho's winning the shelf

all markets›Granola Bars

San Francisco · 3 grocers · Contested

the granola bars aisle

San Francisco's granola bars aisle is a fragmented shelf spread across many brands: 18 products from 8 brands across 3 grocers. nana joes granola owns the most shelf — 22% of SKUs, ahead of bobo's. The shelf leans gluten-free — 56% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 53/100).

products

brands

$4.78

avg price

$2.29–$7.79

typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Granola Bars · 14

Who owns the shelf

brands by share of the granola bars shelf.

22% of shelf4 SKUs

22% of shelf4 SKUs

22% of shelf4 SKUs

11% of shelf2 SKUs

6% of shelf1 SKU

6% of shelf1 SKU

6% of shelf1 SKU

6% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free

56%

Vegetarian

50%

Plant-Based

50%

Organic

33%

Vegan

33%

Seed-Oil-Free

22%

Dairy-Free

17%

Heart Health

11%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →