aisle
all markets›Granola
San Francisco · 3 grocers · Contested

the granola aisle

San Francisco's granola aisle is a fragmented shelf spread across many brands: 141 products from 26 brands across 3 grocers. nana joes granola owns the most shelf — 18% of SKUs, ahead of purely elizabeth. Store brands hold 6%. The shelf leans gluten-free — 29% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).

141
products
26
brands
$11.14
avg price
$4.39–$18.19
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Granola · 78

Who owns the shelf

brands by share of the granola shelf.

nana joes granola
18% of shelf25 SKUs
purely elizabeth
14% of shelf20 SKUs
tthe granola guru
9% of shelf12 SKUs
cchantelle's granola
6% of shelf9 SKUs
mmichele's granola
6% of shelf8 SKUs
oone degree organic foods
6% of shelf8 SKUs
bob's red mill
5% of shelf7 SKUs
bi-rite marketPL
4% of shelf6 SKUs
kind
4% of shelf5 SKUs
mmother nature's
3% of shelf4 SKUs
nature's path
3% of shelf4 SKUs
fflour craft bakery
3% of shelf4 SKUs
ffranola granola
3% of shelf4 SKUs
nnuthouse
2% of shelf3 SKUs
cadia
1% of shelf2 SKUs
llove crunch
1% of shelf2 SKUs
luke’s localPL
1% of shelf2 SKUs
pposana
1% of shelf2 SKUs
eenzo's table
1% of shelf2 SKUs
ggranola gal
1% of shelf1 SKU
udi's
1% of shelf1 SKU
mmarket street
1% of shelf1 SKU
sstellar granola
1% of shelf1 SKU
gus'sPL
1% of shelf1 SKU
ggeorgia crafted
1% of shelf1 SKU
mmother natures
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
29%
Plant-Based
14%
Vegan
14%
Organic
11%
Heart Health
6%
Weight Management
4%
Low-Carb
4%
Peanut-Free
2%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)1 omitted (no oz size)showing the 24 biggest of 25 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

76
high
Brand competition
how many brands compete
77
high
Variety of offers
how differentiated the shelf is
8
low
Top-brand grip
how much a few brands dominate
63
med
Launch whitespace
room for a new brand

store-brand share: 6% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →