San Francisco's cotton swabs aisle is a niche shelf with only a handful of brands: 9 products from 2 brands across 3 grocers. the humble co. owns the most shelf — 78% of SKUs, ahead of q-tips. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 45/100).
brands by share of the cotton swabs shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 0% · scores 0–100.