Which personal care brand owns the most shelf in San Francisco?

every man jack, with 18% of the shelf across 15 brands total.

How is the personal care shelf positioned in San Francisco?

5% of products lead with "Organic", followed by Dairy-Free (2%). Store brands hold 0% of the shelf.

Is there whitespace for a new personal care brand in San Francisco?

Contested — opportunity scores 63/100 across 15 brands and 3 grocers.

aislewho's winning the shelf

all markets›Personal Care

San Francisco · 3 grocers · Contested

the personal care aisle

San Francisco's personal care aisle is a fragmented shelf spread across many brands: 44 products from 15 brands across 3 grocers. every man jack owns the most shelf — 18% of SKUs, ahead of humble brands. The shelf leans organic — 5% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).

products

brands

$9.07

avg price

$2.69–$16.39

typical range

Zoom in

this aisle breaks into 5 sub-categories — open one for its own shelf report.

Deodorants and Antiperspirants · 17 Cotton Swabs · 5 Facial Tissues · 5 Cotton Balls · 1 Facial Wipes · 1

Who owns the shelf

brands by share of the personal care shelf.

18% of shelf8 SKUs

16% of shelf7 SKUs

16% of shelf7 SKUs

14% of shelf6 SKUs

9% of shelf4 SKUs

5% of shelf2 SKUs

5% of shelf2 SKUs

2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

Dairy-Free

Gluten-Free

Seed-Oil-Free

Vegan

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)9 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →