Which deodorants and antiperspirants brand owns the most shelf in San Francisco?

every man jack, with 31% of the shelf across 7 brands total.

How is the deodorants and antiperspirants shelf positioned in San Francisco?

4% of products lead with "Dairy-Free", followed by Gluten-Free (4%). Store brands hold 0% of the shelf.

Is there whitespace for a new deodorants and antiperspirants brand in San Francisco?

Greenfield — opportunity scores 70/100 across 7 brands and 3 grocers.

aislewho's winning the shelf

all markets›Personal Care›Deodorants and Antiperspirants

San Francisco · 3 grocers · Greenfield

the deodorants and antiperspirants aisle

San Francisco's deodorants and antiperspirants aisle is a competitive shelf with clear leaders: 26 products from 7 brands across 3 grocers. every man jack owns the most shelf — 31% of SKUs, ahead of humble brands. The shelf leans dairy-free — 4% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 70/100).

products

brands

$11.97

avg price

$6.69–$16.39

typical range

More in Personal Care

Cotton Swabs · 5 Facial Tissues · 5 Cotton Balls · 1 Facial Wipes · 1

Who owns the shelf

brands by share of the deodorants and antiperspirants shelf.

31% of shelf8 SKUs

27% of shelf7 SKUs

23% of shelf6 SKUs

8% of shelf2 SKUs

4% of shelf1 SKU

oold spice

4% of shelf1 SKU

ssecret

4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free

Gluten-Free

Organic

Seed-Oil-Free

Vegan

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →