aisle
all markets›Cereal
San Francisco · 3 grocers · Contested

the cereal aisle

San Francisco's cereal aisle is a fragmented shelf spread across many brands: 106 products from 20 brands across 3 grocers. nature's path owns the most shelf — 25% of SKUs, ahead of cascadian farm. Store brands hold 1%. The shelf leans organic — 43% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 65/100).

106
products
20
brands
$8.68
avg price
$4.49–$13.17
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Cereal · 74

Who owns the shelf

brands by share of the cereal shelf.

nature's path
25% of shelf26 SKUs
cascadian farm
9% of shelf10 SKUs
bob's red mill
9% of shelf10 SKUs
bbarbara's
8% of shelf8 SKUs
kkashi
6% of shelf6 SKUs
cadia
6% of shelf6 SKUs
tthree wishes
6% of shelf6 SKUs
tthe real cereal company
6% of shelf6 SKUs
mmagic spoon
5% of shelf5 SKUs
ppost
4% of shelf4 SKUs
food for life
4% of shelf4 SKUs
aalpen
3% of shelf3 SKUs
eenvirokidz crispy rice fruity burst
3% of shelf3 SKUs
ggeneral mills
3% of shelf3 SKUs
llife
1% of shelf1 SKU
kkellogg's
1% of shelf1 SKU
qquaker
1% of shelf1 SKU
gus'sPL
1% of shelf1 SKU
ccheerios
1% of shelf1 SKU
zzego
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
43%
Gluten-Free
32%
Vegan
25%
Weight Management
15%
Dairy-Free
14%
Plant-Based
12%
Low sugar
9%
Seed-Oil-Free
9%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

67
high
Brand competition
how many brands compete
74
high
Variety of offers
how differentiated the shelf is
10
low
Top-brand grip
how much a few brands dominate
65
med
Launch whitespace
room for a new brand

store-brand share: 1% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →