aisle
all markets›Wines
San Francisco · 3 grocers · Contested

the wines aisle

San Francisco's wines aisle is a fragmented shelf spread across many brands: 36 products from 26 brands across 3 grocers. dolin owns the most shelf — 17% of SKUs, ahead of ercole. The shelf leans organic — 3% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 72/100).

36
products
26
brands
$21.75
avg price
$8.99–$39.11
typical range

Zoom in

this aisle breaks into 4 sub-categories — open one for its own shelf report.

White Blend · 17Vermouth · 13Vinho Verde · 3Verdejo · 1

Who owns the shelf

brands by share of the wines shelf.

dolin
17% of shelf6 SKUs
eercole
6% of shelf2 SKUs
bbordiga
6% of shelf2 SKUs
ttriozzi
6% of shelf2 SKUs
qquinta da raza
6% of shelf2 SKUs
qquinta das arcas arca nova
6% of shelf2 SKUs
ccueva nueva
3% of shelf1 SKU
ffolk machine
3% of shelf1 SKU
fforlorn hope wines
3% of shelf1 SKU
ffriend and farmer
3% of shelf1 SKU
ffunaro
3% of shelf1 SKU
iiruai
3% of shelf1 SKU
llicence iv
3% of shelf1 SKU
lloose wines
3% of shelf1 SKU
mmommenpop
3% of shelf1 SKU
rrevelshine
3% of shelf1 SKU
ssemeli
3% of shelf1 SKU
tterras minho
3% of shelf1 SKU
vveso
3% of shelf1 SKU
bbedrock wine co.
3% of shelf1 SKU
vviano vineyards
3% of shelf1 SKU
bbig salt
3% of shelf1 SKU
bbilly d. wines
3% of shelf1 SKU
bbonny doon vineyards
3% of shelf1 SKU
ccarpano
3% of shelf1 SKU
ccoloriages
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
3%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)showing the 24 biggest of 26 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

76
high
Brand competition
how many brands compete
52
med
Variety of offers
how differentiated the shelf is
6
low
Top-brand grip
how much a few brands dominate
72
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →