San Francisco's white blend aisle is a fragmented shelf spread across many brands: 18 products from 17 brands across 3 grocers. ercole owns the most shelf — 11% of SKUs, ahead of big salt. The shelf leans organic — 6% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 68/100).
brands by share of the white blend shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
store-brand share: 0% · scores 0–100.