San Francisco · 3 grocers · Contested
the whole eggs aisle
San Francisco's whole eggs aisle is a fragmented shelf spread across many brands: 49 products from 15 brands across 3 grocers. judy's family farm owns the most shelf — 22% of SKUs, ahead of rock island. The shelf leans dairy-free — 57% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).
49
products
15
brands
$8.32
avg price
$3.89–$14.49
typical range
More in Eggs
Who owns the shelf
brands by share of the whole eggs shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
57%
Gluten-Free
57%
Vegetarian
57%
Low sugar
45%
Seed-Oil-Free
41%
Not vegan
39%
Organic
18%
Vegan
2%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per dozen (sizes vary)3 omitted (no dozen size)All stores combined. Tap a store to see who wins its shelf.
Market structure
57
medBrand competition
how many brands compete
80
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.