San Francisco · 3 grocers · Niche
the sunscreen aisle
San Francisco's sunscreen aisle is a niche shelf with only a handful of brands: 10 products from 3 brands across 3 grocers. think! owns the most shelf — 40% of SKUs, ahead of alba botanica. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 80/100).
10
products
3
brands
$16.70
avg price
$14.99–$19.12
typical range
Zoom in
this aisle breaks into 1 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the sunscreen shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
15
lowBrand competition
how many brands compete
20
lowVariety of offers
how differentiated the shelf is
34
medTop-brand grip
how much a few brands dominate
80
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.