San Francisco · 3 grocers · Contested
the soy milk aisle
San Francisco's soy milk aisle is a competitive shelf with clear leaders: 11 products from 5 brands across 3 grocers. west life owns the most shelf — 27% of SKUs, ahead of califia farms. The shelf leans organic — 64% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 62/100).
11
products
5
brands
$7.47
avg price
$6.09–$9.79
typical range
More in Dairy Alternatives
Who owns the shelf
brands by share of the soy milk shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
64%
Plant-Based
45%
Vegetarian
45%
Dairy-Free
36%
Gluten-Free
27%
Heart Health
18%
Vegan
9%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
56
medVariety of offers
how differentiated the shelf is
21
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.