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San Francisco · 3 grocers · Niche

the smoothie juices aisle

San Francisco's smoothie juices aisle is a niche shelf with only a handful of brands: 15 products from 4 brands across 3 grocers. luke’s local owns the most shelf — 27% of SKUs, ahead of pressed. Store brands hold 27%. The shelf leans organic — 13% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 51/100).

15
products
4
brands
$8.60
avg price
$5.29–$10.89
typical range

More in Juices

Who owns the shelf

brands by share of the smoothie juices shelf.

luke’s localPL
27% of shelf4 SKUs
pressed
27% of shelf4 SKUs
evolution fresh
20% of shelf3 SKUs
voila
13% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
13%
Dairy-Free
7%
Gluten-Free
7%
Minimally Processed
7%
Seed-Oil-Free
7%
Vegan
7%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg price
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
61
med
Variety of offers
how differentiated the shelf is
20
low
Top-brand grip
how much a few brands dominate
51
med
Launch whitespace
room for a new brand

store-brand share: 27% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →