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San Francisco · 4 grocers · Contested

the fruit juice & blends aisle

San Francisco's fruit juice & blends aisle is a fragmented shelf spread across many brands: 53 products from 17 brands across 4 grocers. r.w. knudsen family owns the most shelf — 19% of SKUs, ahead of voila. The shelf leans organic — 28% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).

53
products
17
brands
$10.22
avg price
$2.99–$20.37
typical range

More in Juice

Who owns the shelf

brands by share of the fruit juice & blends shelf.

r.w. knudsen family
19% of shelf10 SKUs
voila
11% of shelf6 SKUs
santa cruz organic
11% of shelf6 SKUs
llakewood organic
8% of shelf4 SKUs
evolution fresh
6% of shelf3 SKUs
simply organic
6% of shelf3 SKUs
lliquified juicery
4% of shelf2 SKUs
mminute maid
4% of shelf2 SKUs
ppomì
4% of shelf2 SKUs
happy moose juice
4% of shelf2 SKUs
sun tropics
4% of shelf2 SKUs
llakewood littles
4% of shelf2 SKUs
llumen
4% of shelf2 SKUs
llakewood
2% of shelf1 SKU
kkedem
2% of shelf1 SKU
the ginger people
2% of shelf1 SKU
uuncle matt's organic
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
28%
Vegan
19%
Dairy-Free
17%
Seed-Oil-Free
15%
Gluten-Free
15%
Plant-Based
8%
Weight Management
4%
Minimally Processed
2%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)4 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

61
med
Brand competition
how many brands compete
85
high
Variety of offers
how differentiated the shelf is
9
low
Top-brand grip
how much a few brands dominate
59
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →