aisle
all markets›Juice›Sparkling Juice
San Francisco · 3 grocers · Contested

the sparkling juice aisle

San Francisco's sparkling juice aisle is a fragmented shelf spread across many brands: 34 products from 15 brands across 3 grocers. lovely bunch owns the most shelf — 18% of SKUs, ahead of izze. The shelf leans gluten-free — 18% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).

34
products
15
brands
$8.22
avg price
$1.99–$18.59
typical range

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Who owns the shelf

brands by share of the sparkling juice shelf.

llovely bunch
18% of shelf6 SKUs
iizze
15% of shelf5 SKUs
mmartinelli's
12% of shelf4 SKUs
juice shop
9% of shelf3 SKUs
llorina
9% of shelf3 SKUs
kkimino
6% of shelf2 SKUs
ssan pellegrino
6% of shelf2 SKUs
llurisia
6% of shelf2 SKUs
yyuzuco
3% of shelf1 SKU
fever-tree
3% of shelf1 SKU
ghia
3% of shelf1 SKU
tthe lucky ox
3% of shelf1 SKU
ttovie
3% of shelf1 SKU
yerba madre organic yerba mate
3% of shelf1 SKU
ddomaine eric bordelet
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
18%
Dairy-Free
18%
Seed-Oil-Free
18%
Vegan
15%
Organic
12%
Low calorie
3%
Low sugar
3%
Weight Management
3%

How this market segments

the ways the sparkling juice shelf actually divides — the dimensions that separate what's on it (★ = the primary cut).

Flavor Profile★5 segments
Citrus
19% · 9
Apple
13% · 6
Other
13% · 6
Berry
8% · 4
Tropical
8% · 4
Packaging Size3 segments
Single Serve
27% · 13
Large Bottle
25% · 12
Multi-Pack
8% · 4
Price Tier3 segments
Mid-Range
25% · 12
Budget
23% · 11
Premium
13% · 6

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = flavor profile (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Flavor Profile:CitrusBerryTropicalAppleOther
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)6 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

57
med
Brand competition
how many brands compete
90
high
Variety of offers
how differentiated the shelf is
10
low
Top-brand grip
how much a few brands dominate
57
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →