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San Francisco · 3 grocers · Contested

the vegetable juice aisle

San Francisco's vegetable juice aisle is a fragmented shelf spread across many brands: 19 products from 7 brands across 3 grocers. r.w. knudsen family owns the most shelf — 32% of SKUs, ahead of lakewood organic. The shelf leans organic — 53% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 61/100).

19
products
7
brands
$9.26
avg price
$5.59–$15.29
typical range

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Who owns the shelf

brands by share of the vegetable juice shelf.

r.w. knudsen family
32% of shelf6 SKUs
llakewood organic
16% of shelf3 SKUs
voila
16% of shelf3 SKUs
bbarsotti
11% of shelf2 SKUs
the ginger people
11% of shelf2 SKUs
urban remedy
11% of shelf2 SKUs
ppressed juice
5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
53%
Gluten-Free
32%
Vegan
32%
Dairy-Free
32%
Seed-Oil-Free
26%
Plant-Based
11%
Heart Health
5%
Low sugar
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

32
low
Brand competition
how many brands compete
73
high
Variety of offers
how differentiated the shelf is
19
low
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →