San Francisco's sleep supplements aisle is a niche shelf with only a handful of brands: 3 products from 3 brands across 2 grocers. hyland's owns the most shelf — 33% of SKUs, ahead of seattle gummy company. The shelf leans plant-based — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 71/100).
brands by share of the sleep supplements shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
store-brand share: 0% · scores 0–100.