San Francisco's collagen supplements aisle is a niche shelf with only a handful of brands: 3 products from 1 brands across 1 grocer. vital proteins owns the most shelf — 100% of SKUs. The shelf leans not vegan — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 39/100).
brands by share of the collagen supplements shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
store-brand share: 0% · scores 0–100.