Which shortening brand owns the most shelf in San Francisco?

crisco, with 50% of the shelf across 2 brands total.

How is the shortening shelf positioned in San Francisco?

100% of products lead with "Heart Health", followed by Organic (50%). Store brands hold 0% of the shelf.

Is there whitespace for a new shortening brand in San Francisco?

Niche — opportunity scores 64/100 across 2 brands and 2 grocers.

aislewho's winning the shelf

all markets›Baking Supplies›Shortening

San Francisco · 2 grocers · Niche

the shortening aisle

San Francisco's shortening aisle is a niche shelf with only a handful of brands: 2 products from 2 brands across 2 grocers. crisco owns the most shelf — 50% of SKUs, ahead of spectrum. The shelf leans heart health — 100% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 64/100).

products

brands

$14.24

avg price

$7.79–$20.69

typical range

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Who owns the shelf

brands by share of the shortening shelf.

ccrisco

50% of shelf1 SKU

spectrum

50% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Heart Health

100%

Organic

50%

Market structure

low

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

med

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →