aisle
all markets›Salsa
San Francisco · 4 grocers · Fragmented

the salsa aisle

San Francisco's salsa aisle is a fragmented shelf spread across many brands: 93 products from 29 brands across 4 grocers. papalote owns the most shelf — 13% of SKUs, ahead of salsa for all seasons. Store brands hold 3%. The shelf leans plant-based — 27% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 61/100).

93
products
29
brands
$9.36
avg price
$3.27–$15.46
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Salsas · 55

Who owns the shelf

brands by share of the salsa shelf.

ppapalote
13% of shelf12 SKUs
ssalsa for all seasons
9% of shelf8 SKUs
mmother's
9% of shelf8 SKUs
lla fundidora
5% of shelf5 SKUs
alicias tamales los mayas
4% of shelf4 SKUs
hherdez
4% of shelf4 SKUs
kkitchen garden farm
4% of shelf4 SKUs
llos roast
4% of shelf4 SKUs
mmateo's
4% of shelf4 SKUs
mi rancho
4% of shelf4 SKUs
ssalsas 4 all seasons
3% of shelf3 SKUs
cchingonas
3% of shelf3 SKUs
lla cascada
3% of shelf3 SKUs
wise goat organics
2% of shelf2 SKUs
yya oaxaca
2% of shelf2 SKUs
mmother's california kitchen
2% of shelf2 SKUs
ppace
2% of shelf2 SKUs
ccuatro mamas
2% of shelf2 SKUs
lla victoria
2% of shelf2 SKUs
bi-rite marketPL
2% of shelf2 SKUs
ffrontera
2% of shelf2 SKUs
tostitos
2% of shelf2 SKUs
ccholula
1% of shelf1 SKU
ssaucy gourmet
1% of shelf1 SKU
kkuali
1% of shelf1 SKU
gus'sPL
1% of shelf1 SKU
newman's own
1% of shelf1 SKU
muir glen
1% of shelf1 SKU
siete
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
27%
Vegetarian
27%
Gluten-Free
6%
Weight Management
6%
Vegan
6%
Organic
5%
Dairy-Free
4%
Minimally Processed
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)8 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

80
high
Brand competition
how many brands compete
78
high
Variety of offers
how differentiated the shelf is
5
low
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 3% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →