Which salad greens brand owns the most shelf in San Francisco?

organic girl, with 55% of the shelf across 7 brands total.

How is the salad greens shelf positioned in San Francisco?

53% of products lead with "Organic", followed by Gluten-Free (9%). Store brands hold 2% of the shelf.

Is there whitespace for a new salad greens brand in San Francisco?

Leader-led — opportunity scores 57/100 across 7 brands and 3 grocers.

aislewho's winning the shelf

all markets›Salad Greens

San Francisco · 3 grocers · Leader-led

the salad greens aisle

San Francisco's salad greens aisle is a competitive shelf with clear leaders: 55 products from 7 brands across 3 grocers. organic girl owns the most shelf — 55% of SKUs. Store brands hold 2%. The shelf leans organic — 53% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 57/100).

products

brands

$5.76

avg price

$3.59–$9.07

typical range

Zoom in

this aisle breaks into 3 sub-categories — open one for its own shelf report.

Mixed Greens · 20 Arugula · 9 Butter Lettuce · 8

Who owns the shelf

brands by share of the salad greens shelf.

55% of shelf30 SKUs

9% of shelf5 SKUs

9% of shelf5 SKUs

4% of shelf2 SKUs

2% of shelf1 SKU

2% of shelf1 SKU

2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic

53%

Gluten-Free

Low calorie

Low sugar

Seed-Oil-Free

Vegan

Dairy-Free

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 2% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →