San Francisco · 3 grocers · Niche
the butter lettuce aisle
San Francisco's butter lettuce aisle is a niche shelf with only a handful of brands: 11 products from 3 brands across 3 grocers. organic girl owns the most shelf — 46% of SKUs. The shelf leans organic — 55% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 35/100).
11
products
3
brands
$5.12
avg price
$3.59–$6.59
typical range
More in Salad Greens
Who owns the shelf
brands by share of the butter lettuce shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
55%
Gluten-Free
9%
Low calorie
9%
Low sugar
9%
Seed-Oil-Free
9%
Market structure
15
lowBrand competition
how many brands compete
69
highVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
35
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.