San Francisco · 3 grocers · Contested
the protein bars aisle
San Francisco's protein bars aisle is a fragmented shelf spread across many brands: 154 products from 23 brands across 3 grocers. gomacro owns the most shelf — 18% of SKUs, ahead of perfect bar. The shelf leans gluten-free — 40% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 55/100).
154
products
23
brands
$4.05
avg price
$1.69–$6.79
typical range
Who owns the shelf
brands by share of the protein bars shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
40%
High-Protein
27%
Vegetarian
24%
Plant-Based
24%
Muscle & Performance
16%
Vegan
16%
Organic
15%
Dairy-Free
11%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
72
highBrand competition
how many brands compete
78
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
55
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.