San Francisco · 3 grocers · Leader-led
the prepared pizza aisle
San Francisco's prepared pizza aisle is a competitive shelf with clear leaders: 30 products from 5 brands across 3 grocers. vicolo owns the most shelf — 63% of SKUs, ahead of del popolo. The shelf leans high-protein — 10% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 69/100).
30
products
5
brands
$15.26
avg price
$12.19–$22.43
typical range
More in Prepared Meals
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Who owns the shelf
brands by share of the prepared pizza shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
High-Protein
10%
Low sugar
10%
Minimally Processed
7%
Not vegan
7%
Organic
3%
Plant-Based
3%
Seed-Oil-Free
3%
Vegan
3%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
64
medVariety of offers
how differentiated the shelf is
44
medTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.