all marketsPrepared MealsPrepared Indian Food
San Francisco · 2 grocers · Niche

the prepared indian food aisle

San Francisco's prepared indian food aisle is a niche shelf with only a handful of brands: 10 products from 4 brands across 2 grocers. bi-rite market owns the most shelf — 40% of SKUs, ahead of fresh india cuisine. Store brands hold 40%. The shelf leans plant-based — 30% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 61/100).

10
products
4
brands
$12.92
avg price
$6.69–$17.19
typical range

More in Prepared Meals

Who owns the shelf

brands by share of the prepared indian food shelf.

bi-rite marketPL
40% of shelf4 SKUs
ffresh india cuisine
30% of shelf3 SKUs
bbolani
20% of shelf2 SKUs
ggloria's
10% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
30%
Vegetarian
20%
Vegan
10%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
71
high
Variety of offers
how differentiated the shelf is
30
low
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 40% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →