San Francisco · 3 grocers · Niche
the prepared tamales aisle
San Francisco's prepared tamales aisle is a niche shelf with only a handful of brands: 47 products from 3 brands across 3 grocers. primavera owns the most shelf — 77% of SKUs, ahead of alicias tamales los mayas. The shelf leans low sugar — 4% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 71/100).
47
products
3
brands
$18.20
avg price
$16.78–$19.09
typical range
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Who owns the shelf
brands by share of the prepared tamales shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Low sugar
4%
Seed-Oil-Free
4%
High fiber
4%
Gluten-Free
4%
Vegetarian
2%
Minimally Processed
2%
Plant-Based
2%
Vegan
2%
Market structure
15
lowBrand competition
how many brands compete
51
medVariety of offers
how differentiated the shelf is
62
medTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.