San Francisco · 3 grocers · Niche
the prepared pasta meals aisle
San Francisco's prepared pasta meals aisle is a niche shelf with only a handful of brands: 11 products from 3 brands across 3 grocers. bi-rite market owns the most shelf — 73% of SKUs, ahead of luke’s local. Store brands hold 100%. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 53/100).
11
products
3
brands
$16.24
avg price
$13.39–$18.19
typical range
More in Prepared Meals
Other Deli Meals and Sides · 28Frozen Pizzas · 18Prepared Tamales · 17Prepared Pizza · 12Frozen Pasta Meals · 12Shelf Stable Prepared Meals · 12Prepared Asian Food · 7Prepared Indian Food · 7Frozen Indian Meals · 4Frozen Pot Pies · 4Prepared Latin and Hispanic Food · 4Prepared Quiche · 4Prepared Burritos · 3Frozen Macaroni & Cheese · 2Prepared Macaroni and Cheese · 2Prepared Meals · 1Frozen Tamales · 1Frozen Samosas · 1
Who owns the shelf
brands by share of the prepared pasta meals shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
15
lowBrand competition
how many brands compete
32
lowVariety of offers
how differentiated the shelf is
57
medTop-brand grip
how much a few brands dominate
53
medLaunch whitespace
room for a new brand
store-brand share: 100% · scores 0–100.