San Francisco · 2 grocers · Niche
the frozen pasta meals aisle
San Francisco's frozen pasta meals aisle is a niche shelf with only a handful of brands: 18 products from 4 brands across 2 grocers. rao's owns the most shelf — 39% of SKUs, ahead of amy's kitchen. The shelf leans vegetarian — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 65/100).
18
products
4
brands
$11.35
avg price
$7.79–$17.92
typical range
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Who owns the shelf
brands by share of the frozen pasta meals shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegetarian
33%
Plant-Based
33%
Organic
28%
High-Protein
28%
Minimally Processed
28%
Not vegan
22%
Gluten-Free
17%
Low sugar
11%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
70
highVariety of offers
how differentiated the shelf is
29
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.