Which other deli meals and sides brand owns the most shelf in San Francisco?

bi-rite market, with 30% of the shelf across 14 brands total.

How is the other deli meals and sides shelf positioned in San Francisco?

7% of products lead with "Vegan", followed by Plant-Based (7%). Store brands hold 40% of the shelf.

Is there whitespace for a new other deli meals and sides brand in San Francisco?

Own-brand led — opportunity scores 44/100 across 14 brands and 3 grocers.

aislewho's winning the shelf

all markets›Prepared Meals›Other Deli Meals and Sides

San Francisco · 3 grocers · Own-brand led

the other deli meals and sides aisle

San Francisco's other deli meals and sides aisle is a fragmented shelf spread across many brands: 43 products from 14 brands across 3 grocers. bi-rite market owns the most shelf — 30% of SKUs. Store brands hold 40%. The shelf leans vegan — 7% of SKUs carry that claim. Verdict: own-brand led — the store's own private label owns the shelf (opportunity 44/100).

products

brands

$12.35

avg price

$1.49–$21.79

typical range

More in Prepared Meals

Frozen Pizzas · 18 Prepared Tamales · 17 Prepared Pizza · 12 Frozen Pasta Meals · 12 Shelf Stable Prepared Meals · 12 Prepared Asian Food · 7 Prepared Indian Food · 7 Prepared Pasta Meals · 6 Frozen Indian Meals · 4 Frozen Pot Pies · 4 Prepared Latin and Hispanic Food · 4 Prepared Quiche · 4 Prepared Burritos · 3 Frozen Macaroni & Cheese · 2 Prepared Macaroni and Cheese · 2 Prepared Meals · 1 Frozen Tamales · 1 Frozen Samosas · 1

Who owns the shelf

brands by share of the other deli meals and sides shelf.

30% of shelf13 SKUs

5% of shelf2 SKUs

5% of shelf2 SKUs

5% of shelf2 SKUs

5% of shelf2 SKUs

5% of shelf2 SKUs

2% of shelf1 SKU

2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan

Plant-Based

Low sugar

Dairy-Free

Gluten-Free

Seed-Oil-Free

Minimally Processed

Vegetarian

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)3 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 40% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →