San Francisco · 2 grocers · Niche
the frozen pot pies aisle
San Francisco's frozen pot pies aisle is a niche shelf with only a handful of brands: 6 products from 2 brands across 2 grocers. luke’s local owns the most shelf — 50% of SKUs. Store brands hold 67%. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 39/100).
6
products
2
brands
$11.84
avg price
$11.17–$11.99
typical range
More in Prepared Meals
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Who owns the shelf
brands by share of the frozen pot pies shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
11
lowBrand competition
how many brands compete
57
medVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
39
medLaunch whitespace
room for a new brand
store-brand share: 67% · scores 0–100.