the prepared breakfast aisle
San Francisco's prepared breakfast aisle is a niche shelf with only a handful of brands: 29 products from 4 brands across 3 grocers. mush owns the most shelf — 41% of SKUs, ahead of bi-rite market. Store brands hold 41%. The shelf leans gluten-free — 14% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 55/100).
Zoom in
this aisle breaks into 4 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the prepared breakfast shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 41% · scores 0–100.