San Francisco · 3 grocers · Contested

the pork aisle

San Francisco's pork aisle is a fragmented shelf spread across many brands: 81 products from 17 brands across 3 grocers. beeler’s owns the most shelf — 21% of SKUs, ahead of bi-rite market. Store brands hold 11%. The shelf leans gluten-free — 5% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 69/100).

81
products
17
brands
$12.21
avg price
$6.69–$18.71
typical range

Zoom in

this aisle breaks into 18 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the pork shelf.

beeler’s
21% of shelf17 SKUs
bi-rite marketPL
11% of shelf9 SKUs
niman ranch
11% of shelf9 SKUs
true story
10% of shelf8 SKUs
hheritage foods usa
7% of shelf6 SKUs
beelers
7% of shelf6 SKUs
zoe's meats
6% of shelf5 SKUs
applegate
6% of shelf5 SKUs
mmaestri
4% of shelf3 SKUs
ffatted calf
3% of shelf2 SKUs
ccream co.
3% of shelf2 SKUs
boar's head
3% of shelf2 SKUs
kklingeman farms
3% of shelf2 SKUs
bbelmont sausage company
1% of shelf1 SKU
force of nature
1% of shelf1 SKU
hhill meat
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
5%
Organic
1%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)7 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

61
med
Brand competition
how many brands compete
68
high
Variety of offers
how differentiated the shelf is
10
low
Top-brand grip
how much a few brands dominate
69
high
Launch whitespace
room for a new brand

store-brand share: 11% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →