San Francisco · 2 grocers · Niche

the popsicles aisle

San Francisco's popsicles aisle is a niche shelf with only a handful of brands: 12 products from 3 brands across 2 grocers. jonnypops owns the most shelf — 50% of SKUs, ahead of goodpop. The shelf leans plant-based — 58% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 61/100).

12
products
3
brands
$9.60
avg price
$6.69–$13.73
typical range

Who owns the shelf

brands by share of the popsicles shelf.

jjonnypops
50% of shelf6 SKUs
ggoodpop
42% of shelf5 SKUs
jjolly llama
8% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
58%
Vegetarian
58%
Dairy-Free
50%
Gluten-Free
50%
Vegan
42%
Weight Management
33%
Organic
33%
Seed-Oil-Free
25%

Market structure

15
low
Brand competition
how many brands compete
64
med
Variety of offers
how differentiated the shelf is
43
med
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →