all marketsPeppers
San Francisco · 3 grocers · Contested

the peppers aisle

San Francisco's peppers aisle is a fragmented shelf spread across many brands: 34 products from 6 brands across 3 grocers. The shelf leans organic — 29% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 16/100).

34
products
6
brands
$4.25
avg price
$0.09–$10.61
typical range

Zoom in

this aisle breaks into 8 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the peppers shelf.

lllano brand
6% of shelf2 SKUs
ssunset brands
6% of shelf2 SKUs
ccoke farm
3% of shelf1 SKU
jjacobs farm
3% of shelf1 SKU
ddelcabo
3% of shelf1 SKU
ggarden queen
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
29%
Gluten-Free
3%
Low calorie
3%
Dairy-Free
3%
Seed-Oil-Free
3%
Vegan
3%
Low sugar
3%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg price
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)

All stores combined. Tap a store to see who wins its shelf.

Market structure

28
low
Brand competition
how many brands compete
20
low
Variety of offers
how differentiated the shelf is
1
low
Top-brand grip
how much a few brands dominate
16
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →