all marketsPeppersShisito Peppers
San Francisco · 2 grocers · Niche

the shisito peppers aisle

San Francisco's shisito peppers aisle is a niche shelf with only a handful of brands: 6 products from 3 brands across 2 grocers. The shelf leans organic — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 32/100).

6
products
3
brands
$5.12
avg price
$1.30–$6.49
typical range

More in Peppers

Who owns the shelf

brands by share of the shisito peppers shelf.

ccoke farm
17% of shelf1 SKU
jjacobs farm
17% of shelf1 SKU
ssunset brands
17% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
50%

Market structure

15
low
Brand competition
how many brands compete
9
low
Variety of offers
how differentiated the shelf is
8
low
Top-brand grip
how much a few brands dominate
32
low
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →