the pasta & noodles aisle
San Francisco's pasta & noodles aisle is a fragmented shelf spread across many brands: 21 products from 10 brands across 3 grocers. hakubaku owns the most shelf — 19% of SKUs, ahead of koyo. Store brands hold 5%. The shelf leans plant-based — 33% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).
Zoom in
this aisle breaks into 4 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the pasta & noodles shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 5% · scores 0–100.