San Francisco · 2 grocers · Niche
the packaged treats aisle
San Francisco's packaged treats aisle is a niche shelf with only a handful of brands: 5 products from 3 brands across 2 grocers. bi-rite market owns the most shelf — 40% of SKUs, ahead of tsar nicoulai caviar. Store brands hold 40%. The shelf leans dairy-free — 20% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 59/100).
5
products
3
brands
$8.83
avg price
$3.39–$12.89
typical range
Zoom in
this aisle breaks into 1 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the packaged treats shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
20%
Gluten-Free
20%
Plant-Based
20%
Vegetarian
20%
Market structure
15
lowBrand competition
how many brands compete
47
medVariety of offers
how differentiated the shelf is
36
medTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 40% · scores 0–100.