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San Francisco · 3 grocers · Niche

the other milk alternatives aisle

San Francisco's other milk alternatives aisle is a niche shelf with only a handful of brands: 10 products from 4 brands across 3 grocers. táche owns the most shelf — 40% of SKUs, ahead of elmhurst. The shelf leans vegetarian — 70% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 66/100).

10
products
4
brands
$9.11
avg price
$6.69–$10.89
typical range

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Who owns the shelf

brands by share of the other milk alternatives shelf.

ttáche
40% of shelf4 SKUs
eelmhurst
20% of shelf2 SKUs
ttache
20% of shelf2 SKUs
tthree trees
20% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
70%
Plant-Based
70%
Dairy-Free
40%
Blood-Sugar Aware
20%
Keto
20%
Low-Carb
20%
Weight Management
20%
Organic
10%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg price
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
57
med
Variety of offers
how differentiated the shelf is
28
low
Top-brand grip
how much a few brands dominate
66
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →