San Francisco · 3 grocers · Leader-led
the almond milk aisle
San Francisco's almond milk aisle is a competitive shelf with clear leaders: 59 products from 9 brands across 3 grocers. califia farms owns the most shelf — 46% of SKUs, ahead of almond breeze. The shelf leans dairy-free — 41% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 70/100).
59
products
9
brands
$6.33
avg price
$4.29–$9.11
typical range
More in Milk Alternatives
Who owns the shelf
brands by share of the almond milk shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
41%
Plant-Based
29%
Vegetarian
29%
Weight Management
22%
Heart Health
14%
Gluten-Free
14%
Vegan
14%
Organic
14%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
39
medBrand competition
how many brands compete
68
highVariety of offers
how differentiated the shelf is
26
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.