Which other frozen entrees brand owns the most shelf in San Francisco?

luke’s local, with 22% of the shelf across 5 brands total.

How is the other frozen entrees shelf positioned in San Francisco?

22% of products lead with "Gluten-Free", followed by Heart Health (11%). Store brands hold 22% of the shelf.

Is there whitespace for a new other frozen entrees brand in San Francisco?

Contested — opportunity scores 44/100 across 5 brands and 2 grocers.

aislewho's winning the shelf

all markets›Entrees›Other Frozen Entrees

San Francisco · 2 grocers · Contested

the other frozen entrees aisle

San Francisco's other frozen entrees aisle is a fragmented shelf spread across many brands: 9 products from 5 brands across 2 grocers. luke’s local owns the most shelf — 22% of SKUs, ahead of rao's. Store brands hold 22%. The shelf leans gluten-free — 22% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 44/100).

products

brands

$13.81

avg price

$7.09–$18.39

typical range

Who owns the shelf

brands by share of the other frozen entrees shelf.

22% of shelf2 SKUs

22% of shelf2 SKUs

11% of shelf1 SKU

11% of shelf1 SKU

11% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free

22%

Heart Health

11%

High-Protein

11%

Low sugar

11%

Minimally Processed

11%

Not vegan

11%

Organic

11%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 22% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →