San Francisco · 2 grocers · Niche
the other broths aisle
San Francisco's other broths aisle is a niche shelf with only a handful of brands: 6 products from 3 brands across 2 grocers. aneto owns the most shelf — 50% of SKUs, ahead of māla girl. The shelf leans organic — 17% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 65/100).
6
products
3
brands
$6.37
avg price
$3.89–$8.19
typical range
Who owns the shelf
brands by share of the other broths shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
17%
Market structure
15
lowBrand competition
how many brands compete
32
lowVariety of offers
how differentiated the shelf is
39
medTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.