the oats aisle
San Francisco's oats aisle is a competitive shelf with clear leaders: 56 products from 7 brands across 3 grocers. bob's red mill owns the most shelf — 63% of SKUs, ahead of nature's path. The shelf leans organic — 29% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 67/100).
Zoom in
this aisle breaks into 3 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the oats shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 0% · scores 0–100.