San Francisco · 2 grocers · Niche
the hazelnuts aisle
San Francisco's hazelnuts aisle is a niche shelf with only a handful of brands: 7 products from 3 brands across 2 grocers. freddy guy's filberts owns the most shelf — 57% of SKUs, ahead of hummingbird. Store brands hold 14%. The shelf leans organic — 14% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 71/100).
7
products
3
brands
$11.06
avg price
$8.89–$13.89
typical range
More in Nuts
Who owns the shelf
brands by share of the hazelnuts shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
14%
Market structure
15
lowBrand competition
how many brands compete
24
lowVariety of offers
how differentiated the shelf is
43
medTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 14% · scores 0–100.