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San Francisco · 3 grocers · Contested

the chocolate covered nuts aisle

San Francisco's chocolate covered nuts aisle is a competitive shelf with clear leaders: 17 products from 7 brands across 3 grocers. skinnydipped owns the most shelf — 35% of SKUs, ahead of charles chocolates. The shelf leans plant-based — 18% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).

17
products
7
brands
$14.11
avg price
$6.99–$23.99
typical range

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Who owns the shelf

brands by share of the chocolate covered nuts shelf.

sskinnydipped
35% of shelf6 SKUs
charles chocolates
18% of shelf3 SKUs
sunridge farms
12% of shelf2 SKUs
ffreddy guy's filberts
12% of shelf2 SKUs
hummingbird
6% of shelf1 SKU
unreal
6% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
18%
Vegan
18%
Gluten-Free
6%
Not vegan
6%
Organic
6%
Seed-Oil-Free
6%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

32
low
Brand competition
how many brands compete
78
high
Variety of offers
how differentiated the shelf is
20
low
Top-brand grip
how much a few brands dominate
63
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →