San Francisco · 3 grocers · Niche
the walnuts aisle
San Francisco's walnuts aisle is a niche shelf with only a handful of brands: 13 products from 4 brands across 3 grocers. gus's owns the most shelf — 23% of SKUs, ahead of old dog ranch. Store brands hold 23%. The shelf leans heart health — 8% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 51/100).
13
products
4
brands
$15.52
avg price
$7.79–$23.59
typical range
More in Nuts
Who owns the shelf
brands by share of the walnuts shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Heart Health
8%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
69
highVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
51
medLaunch whitespace
room for a new brand
store-brand share: 23% · scores 0–100.