San Francisco · 3 grocers · Contested
the almonds aisle
San Francisco's almonds aisle is a fragmented shelf spread across many brands: 27 products from 8 brands across 3 grocers. Store brands hold 30%. The shelf leans organic — 11% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 48/100).
27
products
8
brands
$14.62
avg price
$7.79–$29.29
typical range
More in Nuts
Who owns the shelf
brands by share of the almonds shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
11%
Peanut-Free
11%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)2 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
67
highVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
48
medLaunch whitespace
room for a new brand
store-brand share: 30% · scores 0–100.