San Francisco · 4 grocers · Niche
the pecans aisle
San Francisco's pecans aisle is a niche shelf with only a handful of brands: 11 products from 4 brands across 4 grocers. gus's owns the most shelf — 36% of SKUs, ahead of braga organic. Store brands hold 36%. The shelf leans organic — 9% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 55/100).
11
products
4
brands
$12.04
avg price
$4.69–$21.79
typical range
More in Nuts
Who owns the shelf
brands by share of the pecans shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
9%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
21
lowTop-brand grip
how much a few brands dominate
55
medLaunch whitespace
room for a new brand
store-brand share: 36% · scores 0–100.