aisle
all markets›Lip Care›Lip Balm & Lip Treatment
San Francisco · 3 grocers · Niche

the lip balm & lip treatment aisle

San Francisco's lip balm & lip treatment aisle is a niche shelf with only a handful of brands: 20 products from 4 brands across 3 grocers. dr. bronner's owns the most shelf — 40% of SKUs, ahead of burt's bees. The shelf leans organic — 15% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 71/100).

20
products
4
brands
$6.60
avg price
$4.29–$9.29
typical range

Who owns the shelf

brands by share of the lip balm & lip treatment shelf.

dr. bronner's
40% of shelf8 SKUs
bburt's bees
20% of shelf4 SKUs
eelizabethw
20% of shelf4 SKUs
nno tox life
20% of shelf4 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
15%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
44
med
Variety of offers
how differentiated the shelf is
28
low
Top-brand grip
how much a few brands dominate
71
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →