San Francisco · 3 grocers · Contested
the leafy greens aisle
San Francisco's leafy greens aisle is a fragmented shelf spread across many brands: 40 products from 5 brands across 3 grocers. The shelf leans organic — 43% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 17/100).
40
products
5
brands
$4.21
avg price
$0.77–$9.09
typical range
Zoom in
this aisle breaks into 13 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the leafy greens shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
43%
Dairy-Free
3%
Gluten-Free
3%
Seed-Oil-Free
3%
Vegan
3%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
89
highVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
17
lowLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.