San Francisco · 3 grocers · Niche
the rainbow chard aisle
San Francisco's rainbow chard aisle is a niche shelf with only a handful of brands: 5 products from 1 brands across 3 grocers. cal-organic owns the most shelf — 60% of SKUs. The shelf leans organic — 60% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 34/100).
5
products
1
brands
$3.51
avg price
$2.79–$3.89
typical range
More in Leafy Greens
Who owns the shelf
brands by share of the rainbow chard shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
60%
Market structure
5
lowBrand competition
how many brands compete
52
medVariety of offers
how differentiated the shelf is
36
medTop-brand grip
how much a few brands dominate
34
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.